i-DAT 205 08/9

The Brief:

AUTUMN TERM: GROUP MARKETING PROJECT (35%)

The brief will be delivered in detail during the Week 2 lecture on Tuesday 30 September.

Each group will present itself via a live website as an independent media company or digital arts agency/organisation. Whatever form it takes, each group must ‘sell’ its products or services by demonstrating its professionalism and excellence through superior web content and effective marketing, such that it will immediately attract and impress any potential client or visitor to the site. The information presented must be based as far as possible upon actuality, so that you are really demonstrating the combined skills of the members of your group.

You should research as many existing sites as possible, in order to find inspiration and guidance for your own site. You will be expected to reference these sources and any other books/journals/materials and incorporate them in a webography to accompany your site, with annotations explaining why you were drawn to these sites.

You should include the following elements on your website:

Original idea for company/agency/organisation
Description of same (mission statement)
Products/services offered
Profiles of individual members
Selection of best work (based on course projects) with annotation
Compelling images/sound/text
Content and form appropriate to such a company/agency/organisation

Idea:

The idea we have come up with for our ‘business’ is a media based company that helps upcoming and relatively unknown businesses get noticed by the masses. The company aims to do this by giving these businesses either a new identity or a brand name re design along with a corporate advertising video and custom web template to their own choosing, also we will provide the optional extra of corporate stationary sets which will include; business cards, compliment slips, letterheads, pens, pads etc…

Possible Company Names:

• Insentive
• Reflux
• Aeon
• Synergy
• Niggle
• Placebo
• Symmetry
• Ascention
• Ameboae
• Scion
• Genetic

Final Chosen Company Name:

-=  GENETIC MEDIA  =-

Competition:

Media Solutions:

At first glance Media Solutions looks relatively similar to our own company but they do lack a few things that we are willing to offer our clients. That being, a corporate video, stationary and dedicated logo design. I feel that Genetic Media will be chosen over this company hands down in terms of service.

http://www.mediasolutions.org.uk/web/index.php

3G Media Solutions:

3G Media Solutions have a nice modern website with some really good looking flash headers too, the use of a bright colour scheme is good to catch the eye of a potential customer but not necessarily make them stay on that web page. Also there is more than one spelling mistake in the website which is not letting customers see a great quality control and attention to detail, our company on the other hand will try our up most not to let this happen on our website. They do have an enquiry box on the contact page and maybe this is something that our website is lacking at the moment, we are going to discuss implementation of this kind of enquiry box on our own.

http://www.3gmediasolutions.com/contact_us.asp?page_id=35